Digital Ads & ebooks
Some of the social ads and informative ebooks I did for Tacton Systems.
Luxen IL Metro
During our first semester of grad school, the other grads and I were tasked with designing an entirely fictional city. My responsibility was to design the system that would be used to navigate the metro. Below are some exported app pages from Adobe XD. The app works in conjunction with a tap card linked to an online account, allowing the user to recharge their funds whenever necessary. I was also in charge of the baseball logo and chose the intimidating Potoo as the mascot.
Matriarchs
Matriarch’s is a project that fostered my love for digital modeling. Inspired by my grandmother, I challenged myself to take a “pre-existing American brand“ and market their products to Japan. The consistent visual motif of these products is the linework illustration that is present on every design, either as a pattern or embossed into the packaging itself.
Coral Colors
While learning Cinema 4D, I designed a tin box of professional-grade colored pencils. The subject matter took inspiration from the beautiful coral reefs, and the idea behind this limited edition set was that a certain percentage of the profits would go towards conservation.
