Minneapolis City Trees

In an effort to improve the canopy of the city, Minneapolis City Trees held a double-sided campaign that focused on providing and planting trees to eligible residents for free, and selling shade trees at a low cost to businesses and organizations. Metre was tasked with producing campaign creative. Under the creative direction of Erin Pascal, I got to work on some print and motion creative.

Social Media Animations

There were several approaches taken when it came to the animated social ads. For residents, we took a more personable approach, detailing the importance of trees in the lives of real people.

We also provided an instructional animation on how businesses can properly place an order for the tree sale, and a general ad for the commercial canopy program.

Campaign Flyers

In addition to the motion graphics, I also designed a couple of flyers for the Commercial Canopy program and Free Trees for Green Zones.